Wednesday, March 31, 2004

People are WEIRD!
You think bringing the price of uncompressed 4:2:2 SDI editing down to the cost of a Sony Playstation would make people happy? Wrong! There's been a lot of hateful bashing in forums regarding the DeckLink cards and Blackmagic price policies. Some folks express anger because they loosed a couple of hundreds when the DeckLinks where lowered even further. Of course; If you've been in the business for a while that's ludicrous. What about the guy that invested hundred of thousands of dollars in the same type of hardware just a few years ago and now he has to sell it at DeckLink prices on eBay? For some reason that guy is not complaining.

People are also bashing DeckLink because it has 8-bit D/A analog monitoring. Phew! Get real people. When did 8-bit stop beeing a professionals choice? Digibeta, DVCAM, D-9, SX, D1...it's ALL 8-bit.

I'll end this post by quoting Niccolo Machiavelli:

There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success,
than to take the lead in the introduction of a new order of things.

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